Compensation decisions don't sit inside a single team. They flow through HRBPs, People Partners, line managers, and finance, and the friction between those groups is where most of the time, errors, and frustration actually come from.
Our partnership with Viaplay Group, one of the Nordics' leading entertainment companies, is about closing that gap at the level of the entire organization, not just one team.
Beyond the comp team
Most compensation tools are built for the comp team. That's not wrong, but it's incomplete. The compensation team owns the framework, but the work itself is distributed. Managers make recommendations. HRBPs translate strategy into context. People Partners run calibrations. Finance models the impact.
When all of that lives in disconnected spreadsheets and email threads, the compensation team spends most of their time stitching it back together.
The company-wide rollout at Viaplay Group is designed to change that. By bringing every stakeholder onto one platform, the comp team can run salary reviews, calibrations, and pay strategy work with full visibility, while HRBPs and managers participate directly in the workflows they actually shape.
It's a meaningful shift in how a modern People function operates. From fragmented execution to connected orchestration.
A founding-customer relationship
Viaplay Group has been one of Openroll's most engaged customers from the earliest stages of the platform. The product is sharper today because of how they've worked with us.
"Few teams have shaped Openroll the way the Viaplay Group team has," says Mattias Lindell, CEO and Co-founder of Openroll. "From day one, they've challenged us, pushed us, and held us to a standard that's made the platform sharper at every turn. Getting to now roll this out company-wide, across their entire People function, is a moment I've been looking forward to for a long time."
That kind of partnership is also what the broader category needs right now. The companies redefining how compensation and People operations work aren't going to do it by buying software. They're going to do it by building it alongside the platforms that are willing to evolve with them.
Adoption isn't the destination
There's a temptation in any AI rollout to treat adoption as the win. It isn't. The real shift is in how teams think about their work. The compensation function moving from execution to judgment, the HRBP role moving from data wrangler to strategic partner, the manager moving from spreadsheet filler to actual decision-maker.
This is the mindset that makes a rollout of this scale work in the first place.
"We don't see AI as a future initiative. It's already part of how I expect the People & Culture team to work: responsibly, thoughtfully, and in a way that supports better decisions at every level."
That's the change Viaplay Group is building toward, and it's the change Openroll exists to support.
Building the future of People operations
The Viaplay Group rollout reflects a broader pattern across both Nordic enterprises and US tech. People and Finance teams at the most forward-thinking companies are moving away from spreadsheet-driven workflows and toward AI-native compensation and workforce planning platforms.
The companies leading this shift are setting the operating standard for what comes next. We're proud to be building it with them.